Clothing Brand Logo Design
Alter Fiber had one mission in mind. To push the boundary of technical sportswear using next generation eco-friendly materials. Aiming to showcase innovate products that appeal to both professional athletes and recreational gym goers.
We focused on creating a logo design that moved away from typical or cliché eco-friendly designs that solely use green or leaf elements. A style that was all too common in their market space.
The outcome of the logo design process is a strong letter form that emphasises the technical nature of the clothing and energy of those who use them.
Product Concepts / Mockups
"Connor has been awesome to work with throughout the whole process. Very skilled in his craft and he obviously knows what he is doing. Will definitely work with him in the future again."
- Carson Leong CEO at Alter Fiber