Leathercraft Logo Design
When Alexander first got in touch, he was looking to take his passion for leathercraft and grow it into a full time business. Based out of a small town north of Moscow, we set out to find a logo design that simply represented his minimalist style and each of the four seasons.
Because the main application would be leather we needed to create a logo design that not only worked at small sizes but also did not buckle or lose clarity when pressed into each piece of material.
The final mark uses negative space to capture all four seasons in the most compact and clear way possible optimizing the design for all product and digital applications.
Alexander and I are still in regular contact today, sharing stories, discussing business and generally keeping in touch.
You can find more photos of his incredible leather work on Instagram @simple___seasons
I will also be sharing the entire story for this project as part of a blog post in the near future.